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Pricing & Access
Strategies

Optimal pricing strategies for development decisions and market access.

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Conjoint
Research

Delivering conjoint that can handle the intricacies of the pharma market.

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Forecasting
Software

Allowing leading pharma companies to build evidence-based forecasts fast and easily.

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Launch Sequence
Simulators

Get your country launch sequence right. Capture full value in the face of international reference pricing.

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Training
Courses

Industry-leading pricing-for-market-access and forecasting training.

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The AI Cube:

Can We Use AI in Pharma Pricing and Forecasting?

By Gary Johnson and Sam Johnson

List of contents:
  • Introduction: The AI Cube
  • Chapter 1: A background on AI
  • Chapter 2: Understanding some machine learning techniques
  • Chapter 3: Overfitting: The bain of machine learning
  • Chapter 4: Machine learning and small data in the M competitions
  • Chapter 5: Machine learning with big (but noisy and incomplete) data
  • Chapter 6: Causal modeling and machine learning
  • Chapter 7: Immunizing ourselves against the hype of AI
  • Chapter 8: The magic of deep neural networks and ChatGPT
  • Chapter 9: ChatGPT. Beautiful and tragic
  • Chapter 10: Is artificial general intelligence (AGI) coming?
  • Chapter 11: Wicked problems: When others zig, you zag
  • Chapter 12: Conclusions and the five Cs
  • References