- Who we are
This privacy notice explains how Inpharmation Ltd. (“we”, “our”, “us”) processes personal data when you participate in our AI Moderator demonstration.
We are the data controller for this processing under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Contact details:
Inpharmation Ltd.
Evidence House,
Stokenchurch Business Park,
Ibstone Road, Stokenchurch,
High Wycombe, England, HP14 3FE
Email: dataprivacy@inpharmation.com
Phone: +44 1494 682 080
- What this demo does
Our AI Moderator demonstration simulates a short, interactive interview using artificial intelligence.
You will be invited to select a topic and respond to several open-ended questions. The AI moderator generates the next question and replies based on your responses.
- What information we process
During the demo we may process:
| Category | Examples | Source |
| Text responses | Any text you type into the demo | You |
| Technical data | Timestamp and session logs | Automatically collected |
| Feedback (optional) | Your opinions about the demo | You (if you provide feedback) |
We do not intentionally collect your name, contact details, or any sensitive data (e.g. health, political views). Please avoid including any personal information in your responses.
- Purpose and legal basis for processing
| Purpose | Legal basis (UK GDPR) | Description |
| Operating the live demo | Legitimate interests (Art. 6(1)(f)) | To allow attendees to experience our AI moderator product and ensure it functions correctly |
| Analysing responses for marketing insights | Legitimate interests (Art. 6(1)(f)) | To understand how users interact with our AI moderator and improve our marketing materials |
| Collecting optional feedback | Consent (Art. 6(1)(a)) | If you choose to give feedback outside the demo |
| Security and troubleshooting | Legitimate interests (Art. 6(1)(f)) | To ensure system reliability and prevent abuse |
We have conducted a Legitimate Interests Assessment (LIA) confirming these interests are not overridden by your rights and freedoms.
- How your data are processed
- Your responses are transmitted to OpenAI, LLC (United States) via API to generate the moderator’s next question or reply.
- OpenAI processes these data solely to provide the API output and does not use them for model training or marketing (under OpenAI’s enterprise API terms).
- We receive the AI’s generated output and display it to you in real time.
- We may store anonymised or aggregated response data for internal analysis after the event.
- International data transfers
Because responses are processed by OpenAI’s API in the United States, this involves a restricted transfer under the UK GDPR.
We rely on Standard Contractual Clauses (SCCs) with the UK International Data Transfer Addendum to ensure adequate protection for personal data transferred outside the UK.
- Data retention
| Data type | Retention period |
| Live demo responses | Retained in identifiable form only for the duration of the demo session; then pseudonymised on completion of the demo. |
| Aggregated / anonymised insights | Retained indefinitely (no longer personal data) |
| Feedback forms (if provided) | Retained for up to 12 months before being completely anonymised. |
- Your data protection rights
Under UK GDPR, you have the following rights regarding your personal data:
- Access – to request a copy of your personal data.
- Rectification – to correct inaccurate data.
- Erasure – to request deletion where applicable.
- Restriction – to limit processing in certain circumstances.
- Objection – to object to processing based on legitimate interests.
- Data portability – to request data in a structured format (where applicable).
To exercise your rights, contact us at dataprivacy@inpharmation.com
If you are not satisfied, you can complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.
- Data security
We implement appropriate technical and organisational measures to protect your data, including encryption in transit, restricted access, and secure storage within the UK.