Making conjoint fit for pharma: Transform your preference shares
So far in this series of papers on making conjoint fit for pharma, we have explored how you can increase the reliability of responses and decrease... Read more
Making conjoint fit for pharma: Shrink your sample size requirements
In the previous paper, we discussed why traditional conjoint approaches overburden respondents in pharma market research – and how overburdened... Read more
Making conjoint fit for pharma: Have mercy on your respondents
Conjoint is a wonderful idea for demand market research. By asking a sample of respondents a series of questions, you get an “X-ray” into their... Read more
What if the conjoint survey you need has already been done?
Conjoint survey research can deliver fantastic insights. It can provide you with product preferences which you can use to model how any number of... Read moreWe tailor our services to your exact requirements
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