Solutions...

Pricing & Access
Strategies

Optimal pricing strategies for development decisions and market access.

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Conjoint
Research

Delivering conjoint that can handle the intricacies of the pharma market.

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Forecasting
Software

Allowing leading pharma companies to build evidence-based forecasts fast and easily.

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Launch Sequence
Simulators

Get your country launch sequence right. Capture full value in the face of international reference pricing.

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Training
Courses

Industry-leading pricing-for-market-access and forecasting training.

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Conjoint is a wonderful idea for demand market research. By asking a sample of respondents a series of questions, you get an “X-ray” into their minds. You can quantify how different product performance levels contribute to preference and market share.

Conjoint is used extensively for consumer goods, cars, travel, and in a whole host of other areas, including for pharmaceuticals. This series of papers will show you the key steps to adapting conjoint to make it fit for pharma. We start by exploring how your respondents experience your pharma conjoint exercises.