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Optimal pricing strategies for development decisions and market access.

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Delivering conjoint that can handle the intricacies of the pharma market.

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Allowing leading pharma companies to build evidence-based forecasts fast and easily.

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Get your country launch sequence right. Capture full value in the face of international reference pricing.

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Pharma-Specific Conjoint:
Evidence-Based Conjoint Analysis for an Evidence-Based Industry

by Gary Johnson

List of contents:
  • Introduction: Making conjoint fit for purpose
  • Chapter 1: The easy questionnaire test
  • Chapter 2: The reliable response test
  • Chapter 3: The small sample sizes test
  • Chapter 4: The face validity test
  • Chapter 5: The predictive validity test (Part A – Published studies)
  • Chapter 6: The predictive validity test (Part B – Pharma predictions)
  • Chapter 7: The predictive specificity test (Part A – Other drivers of share)
  • Chapter 8: The pharma specificity test (Part B – Pricing and market access)
  • Conclusions and references