Pharma-Specific Conjoint:
Evidence-Based Conjoint Analysis for an Evidence-Based Industry
by Gary Johnson
List of contents:
- Introduction: Making conjoint fit for purpose
- Chapter 1: The easy questionnaire test
- Chapter 2: The reliable response test
- Chapter 3: The small sample sizes test
- Chapter 4: The face validity test
- Chapter 5: The predictive validity test (Part A – Published studies)
- Chapter 6: The predictive validity test (Part B – Pharma predictions)
- Chapter 7: The predictive specificity test (Part A – Other drivers of share)
- Chapter 8: The pharma specificity test (Part B – Pricing and market access)
- Conclusions and references