Our company was born out of frustration.
Our founder, a high-level pharmaceutical executive, was spending many millions each year with agencies for pricing, forecasting and market research. The results were generally poor. When he asked the agencies for evidence that their research techniques worked, there was none.
So, he dug deep into the scientific literature and discovered a “secret science” proving the best way to make market predictions.
He founded Inpharmation so that pharma companies could use these evidence-based approaches in commercial research.
Today, these techniques are used by all the world’s leading pharma companies.
Think of any modern pharmaceutical, and there is a 50:50 chance it has been priced or forecasted using Inpharmation’s technologies.