Sales Forecasting for Pharmaceuticals
An evidence-based approach
By Gary Johnson
Pharma-Specific™ forecasting methodologies and techniques: forecasting agencies frequently use techniques that are inappropriate for the pharmaceutical forecasts. Make sure you know which forecasting approaches to use for your specific business questions.
Course participants receive a free course-specific copy of the industry-leading forecasting text by Gary Johnson. A number of the world’s leading pharma companies batch order Gary Johnson’s books to help instil an evidence-based approach to forecasting in their organizations.
We have approaches for each stage of your pharmaceutical product’s lifecycle. Behavior-based pricing and econometric pricing models for early stage assets, Payer summit, Payer conjoint and probabilistic van Westendorp for products coming to market.
We also offer international system models and price-demand elasticity models for products near or past launch.
Running Europe’s leading pharmaceutical pricing for market access executive training courses, we place great importance on transferring knowledge and skills to our clients.
By Gary Johnson
By Gary Johnson
By Gary Johnson