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Sales Forecasting for Pharmaceuticals (Third Edition and First AI Edition)
Sales Forecasting for Pharmaceuticals: An Evidence-Based Approach (Third Edition and First AI Edition) By Gary Johnson and Sam Johnson List of contents: Introduction: The problem with forecasting Chapter 1: The…
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Value-Based Pricing for Pharmaceuticals, Second edition
Value-Based Pricing for Pharmaceuticals Second Edition By Gary Johnson and Sam Johnson List of contents: Introduction: Setting the scene Chapter 1: Health economics and value Chapter 2: Interviewing payers (“qualitative…
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Pharma-Specific Conjoint, Second edition
Pharma-Specific Conjoint: Evidence-Based Conjoint for and Evidence-Based Industry Second Edition By Gary Johnson and Sam Johnson What's new in this second edition: Where AI can and cannot help with conjoint.…
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