IRP strategy simulator, powered by Flexi-IRPTM

Providing evidence-based international reference pricing simulators to the pharmaceutical industry

Inpharmation’s international reference pricing simulators have been developed over two decades, specifically for the strategic analysis requirements of global pharma pricing and market access teams. Because 7 of the top-10 countries, ranked by pharmaceutical sales, use IRP as part of the pricing and reimbursement agreement process, no pricing strategy can ignore the impact of reference pricing.

Inpharmation is the leading provider of strategic international pricing solutions for the pharma industry; all IRP strategy simulators are built upon a wealth of expert knowledge and a solid evidence-base:

  • All IRP strategy simulators include access to a detailed international reference pricing rules database covering a system of >90 countries, to make sure your forecasts are based on full-system data.
  • Fully comprehensive international reference pricing simulations built into all launch optimization modules with average real-world revenue improvement recommendations of 2.5%.*
  • Many of the top-50 pharma companies use Inpharmation’s international reference pricing solutions to run strategic price forecasts.
*Inpharmation-recommended revenue improvements n=33
Scale of countries included in the international price referencing database included in your Flexi-IRP subscription.

Inpharmation’s international reference pricing software scales and fits to the requirements of your pricing and market access environment. Our IRP software provides:
  • An effective solution: the accuracy of your international pricing forecasts is based upon the quality of your market knowledge. Inpharmation provides access to a global reference pricing rules database with over 3540 pieces of reference pricing information. Not only that, but as changes to the system occur, the quality of your strategy simulator is maintained with included software updates.
  • A low-risk and trusted solution: because it has evolved over decades to meet the requirements of the pharma industry.
  • The most adaptable solution: Inpharmation’s IRP strategy simulators are scalable to meet your needs. Indeed, both the largest pricing and market access teams of over 30 users and teams with just one member currently benefit from our customized solutions.
  • An integrated solution: because the international reference pricing simulator can easily hook up to any existing pricing, forecasting and exchange rate databases that you may have, we make sure that your time is free to think about your pricing strategy, not software maintenance.
  • A team-centred solution: when global and regional pricing and market access teams need affiliate input, Inpharmation’s cloud-based solution, Cloud-SheetsTM can integrate the knowledge of 100 affiliate countries in a single click.
Scale of average real-world recommended revenue improvements from launch sequence optimization module.*

“It was a pleasure to work with the Inpharmation team, as they were very responsive and always supportive with any upcoming question.”

“The tool offers an enormous amount of options to build up, however if options are missing the team is open to customize it.”

Top 5 Pharma Company

“For any pricing professional, I would highly recommend this IRP tool. Very well designed, robust structure and will definitely save you time.”

Top 30 Pharma Company

“Great job. Team was well prepared and helped us to address real world, practical issues.”

Top 30 Pharma Company

Evidence-based international reference pricing

For the past two decades, Inpharmation has championed an approach to strategic international reference pricing analysis that is built upon a solid evidence-base. This means that all Inpharmation’s reference pricing solutions are based upon:

  • The latest international and internal reference pricing methodologies being actively applied.
  • Independently-sourced reference pricing data, with direct inputs from national health agencies where available.
  • Principles that are actively being applied to minimize price erosion in real-world forecasts for top-50 pharma and biotech companies.
Included in all Inpharmation’s international pricing project deliverables is industry leading training. 91% of pricing and market access course attendees highly rate our forecasting training.


The evidence behind Inpharmation’s fact-based approach to pricing is meticulously documented in the book Value Pricing for Market Access: Evidence-Based Pricing for Pharmaceuticals by Inpharmation’s founder and Chairman, Gary Johnson.

Request a free evidence-based Value Pricing for Market Access information pack

By clicking on the “Submit Request” button you are providing consent for us to store your data and contact you. You may withdraw your consent at any time by instructing us at .

View our Privacy Policy for more information.

Please note that Inpharmation literature and case study materials constitute Inpharmation intellectual property and are intended for the pharmaceutical industry. Inpharmation is under no obligation to distribute these materials to non-pharmaceutical industry employees or competitors.

Scroll Top