Market Research

Delivering Pharma-Specific™ marketing research to the pharmaceutical industry

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Pharma-Specific Market Research Platform

Inpharmation’s Pharma-Specific research platform allows an evidence-based approach to quantitative market research. It provides:
  • Conjoint analysis whose predictions have been extensively validated against real-world pharma market shares……whereas most conjoint “validation” studies involve, for example, the ability to predict MBA students’ hypothetical holiday destination selections.
  • Reduced sample-size requirements based on proper power-calculations……made possible by question structures proven to deliver massively more reliable responses.
  • Pharma-Specific research deliverables that have been shaped by the requirements of the world’s biggest pharma companies over many years……rather than off-the-shelf deliverables targeted at consumer-goods and many other industries.

The vast majority of top-20 global pharmaceutical companies are already using Inpharmation’s demand forecasting approaches because of the huge benefits they offer. Inpharmation’s Pharma-Specific research platform brings industry best-practice forecasting techniques to answer your research questions, which is essential to sell forecast results to top decision makers.

The evidence behind Inpharmation’s fact-based approach to marketing research is meticulously documented in the book Principles of Pharmaceutical Marketing Research: Evidence Based Surveys by Inpharmation’s Managing Director, Gary Johnson.


"Europe's most respected pharma forecasting & pricing specialist consultancy."

Centre for Executive Leadership

What can evidence-based market research do for you?

Built upon evidence-based research methodologies, evidence-based questionnaire design and pharma-validated forecast approaches; Inpharmation has developed the only Pharma-Specific market research platform.

If you’ve ever been frustrated with complex research proposals, which have been designed to maximize your market research agency’s profits, not your research objectives, then you’ll understand why we developed the only Pharma-Specific market research platform. This delivers demand and pricing solutions based upon models and methodologies that have been extensively validated for use in the pharmaceutical industry to gain market access. It is also based upon efficient methodologies designed to maximize insights from fewer respondents (compared to traditional research methods).

We have approaches for whichever stage of your pharmaceutical product’s lifecycle you are at. Behavior-Based Pricing and econometric pricing models for early stage assets. Payer Summit, Payer Conjoint and probabilistic van Westendorp for products coming to market. We also have international system models and price-demand elasticity models for products near or past launch.

Running Europe’s leading demand and price forecasting executive training courses; Inpharmation places great importance on transferring knowledge and skills to you, on every project you work with us on.

The evidence-based approach to pharma conjoint is explained in detail in the book Pharma-Specific Conjoint: Evidence-based conjoint analysis for an evidence-based industry by Inpharmation’s founder, Gary Johnson.

Request a free evidence-based Pharma-Specific Conjoint information pack
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