Our client needed to dig deep into payers’ expertise
Our client was the CEO of a biotech. They needed qualitative insights to help design an optimal phase 3 clinical trial for their unique oncology product. They had a list of strategic objectives, but they realized something many don’t: they didn’t know what they really needed to know. They needed a research approach that would follow payers’ expertise to understand what payers needed to see in their data package and why.
So, they chose our DeepDiveDialogue™ approach. Here’s how it worked:
1
We strategized how to address their strategic objectives
We translated their strategic objectives into research questions, and then we translated those research questions into a few core interview questions.
Payers got to share their expertise
These interview questions encouraged payers to share their expertise (instead of just answering to a long list of research questions). Once a payer answered a scripted interview question, our AI moderator explored tailored follow-up questions to dive deeper into insights the client hadn’t known to ask for.
2
3
Our client got deep insights and headline findings all in one report
Our client got a thorough analysis of all the interviews, supported by direct payer soundbites that brought the insights to life and strengthened the conclusions.
Because of the AI moderator, our client likely got more than double the insights they would have gained from a typical payer interview.
Result
Our client and their team used the insights to clarify what evidence was most valuable to payers and to design the phase 3 trial to optimize for access. This project also strengthened their reimbursement story – vital for their investors.
We tailor our services to your exact requirements
Get in touch with us and arrange a meeting