Value-Based Pricing for Pharmaceuticals, Second edition
New in this second edition: Where AI can and cannot help in pricing. Understanding the “AI Cube” framework to predict where AI will work best. How ChatGPT “trains itself” and…
Download Sample Chapter
Pharma-Specific Conjoint, Second edition
Pharma-Specific Conjoint: Evidence-Based Conjoint for and Evidence-Based Industry Second Edition By Gary Johnson and Sam Johnson What's new in this second edition: Where AI can and cannot help with conjoint.…
Download Sample Chapter
The AI Cube
The AI Cube: Can We Use AI in Pharma Pricing and Forecasting? By Gary Johnson and Sam Johnson List of contents: Introduction: The AI Cube Chapter 1: A background on…
Download Sample Chapter
Sales Forecasting for Pharmaceuticals
Sales Forecasting for Pharmaceuticals: An Evidence-Based Approach By Gary Johnson List of contents: Introduction: The problem with forecasting Chapter 1: The six principles of good forecasting Chapter 2: Informal forecasts…
Download Sample Chapter
Value Pricing for Market Access
Value Pricing for Market Access: Evidence-based pricing for pharmaceuticals By Gary Johnson List of contents: Introduction: Pricing is the moment of truth Chapter 1: Why “talking to payers” is not…
Download Sample Chapter
We tailor our services to your exact requirements
Get in touch with us and arrange a meeting