Market Research Privacy Policy

This is the market research privacy policy for Inpharmation Ltd.  

We are company number 3567687 registered in UK. 

Our registered office is Evidence House, Stokenchurch Business Park, Ibstone Road, Stokenchurch, HP14 3FE, UK. 

In this document, “we”, “our”, or “us” refer to Inpharmation Ltd. 



1. This is to let you know our policy about all information that we collect from you when you are invited to take part in an online survey, telephone interview or face-to-face interview. It sets out the conditions under which we may process any information that we collect from you or that you provide to us. It covers information that could identify you (“personal information”) and information that could not. In the context of the law and this policy, “process” means collect, store, transfer, use or otherwise act on information.

2. If there are one or more points below with which you are not happy then please call us on +44 1494 682 080 or send an email to

3. We are committed to meeting the requirements of the following laws and codes:

  • The EU General Data Protection Regulation (GDPR)
  • Data Protection Act 1998 and the new Data Protection Act which will enact GDPR requirements
  • Market Research Society’s (MRS) Code of Conduct
  • European Society for Opinion and Marketing Research (ESOMAR) and International Code on Market and Social Research
  • European Pharmaceutical Market Research (EphMRA) Code of Conduct
  • British Healthcare Business Intelligence Association Code of Conduct (BHBIA)

4. The law requires us to tell you about your rights and our obligations to you in regards to the processing and control of your personal data. We do this now, by requesting that you read the information provided at

5. Except as set out below, we do not share, sell, or disclose to a third party, any information collected through our market research. We conduct market research using scientific methods and we commit, in obtaining your co-operation, not to mislead you about the nature of the research or how the findings will be used. Your responses will be treated as confidential unless you consent to being identified.

Our research invitations

We will not mislead you about the nature of the research or how the data will be used. If you are invited to take part in market research, it will be because of one of the following reasons:

  • You have given permission for a company to supply your details to a third party for research purposes
  • You have given permission to be on a market research panelIf you have been contacted and you do not believe you have given your permission or just wish your name to be removed from the database, let us know and we will inform the relevant organisation who supplied your details.

We never knowingly invite children under the age of 16 to participate in research studies without taking measures to ensure appropriate consent from a responsible adult.

Information we collect

We will collect your responses to questions when you conduct market research with us.
Where relevant to the research being undertaken, we may collect:

  • business contact information, such as company name, job title, and department
  • image and/or voice captured through photography, filming, videotaping and/or audio recording
  • demographic data, such as educational background, job title, income bracket and country
  • for online surveys, we will record your IP address and which type of browser you are using

We do not do any invisible processing of data from your computer. We will only collect and use personal information in accordance with this policy to the extent deemed reasonably necessary to serve our legitimate business purposes, and we will maintain appropriate safeguards to ensure the security, integrity, accuracy and privacy of the information you have provided.

Personally identifiable information collected will be kept for no longer than 12 months from project commencement unless stated specifically at the time of taking part.

We don’t use cookies in our surveys.

How we use your information

The personal information we collect is:

  • Combined with the responses/views/opinions of others who participated in the same research and reported back anonymously to the client that commissioned the study
  • Used on an aggregated basis to determine which groups of people think certain things more than others
  • Occasionally used to re-contact you to validate your responses (if you have consented to us doing so)

All of your survey responses are treated as confidential. We will never intentionally disclose your personal information or individual survey responses to the client that commissioned the study or any third parties unless:

  • You request or consent to sharing your identifying information and individual responses
  • In the rare but possible circumstance that the information is subject to disclosure pursuant to judicial or other government subpoenas, warrants, orders or for similar legal or regulatory requirements

We will not sell your personal information to third parties.


We maintain appropriate technical, administrative and physical safeguards to protect information, including, without limitation, personally identifiable information, received or collected by us. We review, monitor and evaluate our privacy practices and protection systems on a regular basis. Only certain employees have access to the personal information you provide us and are only granted access for data analysis and quality control purposes. Inpharmation is not responsible for any errors by individuals in submitting personally identifiable information to us.

Access Rights

Your co-operation in any Inpharmation survey/interview is voluntary at all times, and we are always thankful for your help. You are entitled to access the personal information we hold about you (which is known as a subject access request) and you have the right to update any incorrect information. Wherever reasonable and practical we will carry out such a request.

You also have the right to withdraw consent you gave for participation in one of our surveys at any time and have your personal details erased.

To do this, please submit your request in writing to the email or postal address detailed above.

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