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Announcements

Can AI really outperform humans in payer & prescriber interviews? The surprising evidence (Upcoming webinar)

2nd September 2025 | Trainings/Webinars

Join CELforPharma’s upcoming webinar, where our chairman, Gary Johnson, will answer:

  • How should a “perfect” payer/prescriber interview unfold?
  • Why aren’t most interviews “perfect”?
  • How does an AI moderator compare to a human moderator?
  • Why would human respondents give deeper answers to an AI moderator?
  • What does this mean for the future of pharma payer and prescriber research?

This webinar is ideal for anyone working in pharma pricing or market research.

Live online, Thursday 18th September, 1 p.m. CET.

Register for free here, or read the full agenda on CELforPharma’s website.

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