The principles of effective pricing have not changed.
If they did, they would not be principles!
However, the environment in which we have to apply those principles has changed markedly since the last edition of our pharma pricing book. The new edition reflects this.
It deals with the rise of AI, the emergence of highly specialized pharmaceuticals, and the need for pricing executives to guide TPP development rather than just price TPPs.
We hope the new edition will be as well received as the first was.
-Gary Johnson, Chairman of Inpharmation and Co-author of Value-Based Pricing for Pharmaceuticals, Second Edition
Be the first to get a copy: complete the form below to get a digital sample chapter and a hard copy of this new second edition*.
*Use your company email address to get instant access. We will send sample chapters to the provided email address and ask for the best mailing address to send the books to. Please note that books and sample chapters will only be sent to pharma industry professionals.