How best to forecast the uptake of new pharmaceuticals: The Bass model
Creating a forecast for a new pharmaceutical is daunting but exciting. The forecast is likely to be driven by just a few key assumptions: the... Read more
How best to forecast the uptake of new pharmaceuticals: First-in-class products
Creating an uptake forecast for a first-in-class product is fraught with uncertainty. So far in this series of papers on uptake, we have covered how... Read more
How best to forecast the uptake of new pharmaceuticals: Include the competition
Forecasting the uptake of competing products is complex and requires substantial Excel skills. The previously covered Bass model is great for... Read moreWe tailor our services to your exact requirements
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