Get early access to the second edition of Pharma-Specific Conjoint by Gary Johnson and Sam Johnson
The principles of what makes a good pharma conjoint haven’t changed. But, the pharma market research environment has. This latest edition combines... Read more
Forecasting the Uptake of Gene Therapies in Foresight: The International Journal of Applied Forecasting
Short on time? Go straight to the article here. What’s different about forecasting the uptake of gene therapies? It’s common knowledge that gene... Read more
AI in Pharma Pricing and Forecasting
Approaching AI guided by evidence rather than the excited crowd Whilst AI is amazing, it works well in some circumstances and poorly in others.... Read moreWe tailor our services to your exact requirements
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