Solutions...

Pricing & Access
Strategies

Optimal pricing strategies for development decisions and market access.

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Conjoint
Research

Delivering conjoint that can handle the intricacies of the pharma market.

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Forecasting
Software

Allowing leading pharma companies to build evidence-based forecasts fast and easily.

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Launch Sequence
Simulators

Get your country launch sequence right. Capture full value in the face of international reference pricing.

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Training
Courses

Industry-leading pricing-for-market-access and forecasting training.

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Announcements

The Danger of Using Analogues in Pharma Pricing and Forecasting (Upcoming Webinar)

Join CELforPharma’s upcoming webinar where our chairman, Gary Johnson, will answer:

  • Why analogue-based decision making is often deeply flawed.
  • The vastness of “analogue space”.
  • The impossibility of seeing what you actually need to see (such as net prices).
  • The psychology behind why teams are drawn to bad analogues.
  • What works much better.

Watch the webinar live on 26th May 2026 1pm CET by registering here on CELforPharma’s website.

Please note that this webinar is only open to managers working for pharma/biotech/medtech companies.

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