Making conjoint fit for pharma: Increase forecast accuracy with share drivers
Conjoint studies frequently assume that product profile is the dominant driver of market share. However, product profile is often not the dominant... Read more
Making conjoint fit for pharma: Transform your preference shares
So far in this series of papers on making conjoint fit for pharma, we have explored how you can increase the reliability of responses and decrease... Read more
Making conjoint fit for pharma: Shrink your sample size requirements
In the previous paper, we discussed why traditional conjoint approaches overburden respondents in pharma market research – and how overburdened... Read more
Making conjoint fit for pharma: Have mercy on your respondents
Conjoint is a wonderful idea for demand market research. By asking a sample of respondents a series of questions, you get an “X-ray” into their... Read moreWe tailor our services to your exact requirements
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