One chronic illness, many unlicensed treatments and one pipeline asset: Where do you start with pricing?

A leading pharma company needed to understand the price potential of their novel first-in class asset. Without any direct comparators, they were unsure what price they could achieve and how payers were going to behave.

Inpharmation’s evidence-based approaches provided the perfect solution…


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A novel first-in-class asset

Our client, a leading pharma company, wanted an initial landscaping and pricing assessment for a novel first-in-class asset. The asset’s indication was in a chronic illness and, at that time, being treated by a range of off-label medications, all with unpleasant side-effects.

A promising environment for the new asset, but with a few challenges…

With no direct comparators, internal expectations were varied

The off-label treatments were predominantly generic and there were no direct comparators, which raised important questions:

  • What price could their asset realistically achieve?
  • How were payers going to behave?
  • How could our client persuade prescribers to choose their asset?

Global HQ believed the asset was innovative and would command a high price. Local affiliates feared the product would be benchmarked against generics and that a low price was the only option. Reconciling these viewpoints was going to be a challenge.

Inpharmation had the perfect approach that was a little different from the norm…

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